For Senior Living Operators
A senior living marketing agency with skin in the game.
Website, ads, AI, lead tracking -- from an agency that runs its own community. Charleston at Keenesburg sits at 90%+ occupancy using the same tools we build for clients. We know what works because we do it every day.
You run a senior living community. You shouldn't also have to be a marketing agency.
Most senior living operators are juggling census, families, staff, compliance, and a hundred daily fires. Marketing and technology get pushed to the back burner -- or outsourced to agencies that don't understand senior living.
The result: a website that hasn't been updated in years, leads falling through cracks, ad spend with no attribution, and no idea what's actually driving move-ins.
We built these tools for our own community first -- Charleston at Keenesburg, 90%+ occupancy. Now we're an agency that builds the same infrastructure for other operators.
What We Build
Everything your community needs online
Four services, one partner. Built specifically for senior living operators who need results, not another vendor to manage.
Website Development
Custom senior living websites designed to convert families into tours. Mobile-first, fast-loading, with built-in lead capture forms, community photo galleries, and SEO that ranks for "[your city] senior living." We also build and maintain your blog so your site keeps working for you month after month.
Online Marketing
Google Ads campaigns built for senior living search intent -- families looking for care right now. Local SEO so your community shows up in map results. Content strategy that positions your community as the trusted choice. Every dollar tracked from click to move-in.
AI Integration
A persistent AI partner configured for your operations -- not a chatbot, a real working relationship. Automate lead follow-up, generate marketing content, track census patterns, and streamline reporting. The same AI infrastructure we use to run our own community, configured for yours.
Lead Management
Know exactly where every inquiry comes from and what converts. Full attribution tracking from first click to move-in. Automated email notifications when new leads come in. No more spreadsheets, no more guessing which marketing actually fills beds.
Case Study
Charleston at Keenesburg: Full census, built on this stack.
Charleston at Keenesburg is an assisted living community in Colorado operated by Your Home Senior Living. Everything on the digital side -- website, ads, lead tracking, content, reporting -- runs on the same infrastructure we offer clients.
The website converts visitors to tour requests. Google Ads targets families actively searching for care. Every lead is tracked from first click through move-in with full attribution. AI generates blog content, drafts follow-up emails, and monitors census trends.
The result: 90%+ occupancy with a lean team, powered by a tech stack that replaces the need for a traditional marketing department. No leads falling through cracks. The infrastructure is the marketing team.
90%+
Occupancy
Full
Census
1
Tech stack replacing a full team
Everything we offer was built here first. We're not selling theory -- we're offering the exact tools running our own community right now.
Who's Behind This
Built by an operator, not a marketing agency.
Spencer Kline spent 15 years building data infrastructure for high-growth companies before buying two senior living communities and deciding to run them with technology instead of a large team. Growth analytics for a platform that scaled from $25M to $1.7B. A data warehouse and BI layer for a $200M healthcare company. Revenue analytics for a startup through its IPO.
Two years ago he put that experience to work on the operator side: marketing, operations, financial reporting, lead management -- all of it, powered by AI automation and the same analytics discipline that drove results at scale. Charleston at Keenesburg hit 90%+ occupancy. Your Home Wiggins is in the licensure pipeline.
The tools on this page aren't theoretical. They're the exact infrastructure running these communities right now, offered to other operators who want the same results without building from scratch.
15+
Years in Data & Analytics
$1.7B
Largest Build
50+
Markets Scaled
2
Communities Operated
Let's talk about your community.
30 minutes. Free. No pitch deck. Tell us about your community, your census challenges, and what's not working. We'll tell you exactly what we'd do -- because it's probably what we're already doing for our own community.
Or email admin@yhseniorliving.com